Differences Between On Page and Off Page SEO
Optimization of websites is a very important strategy to deliver the best results. SEO or search engine optimization using the best proven strategies helps to make business websites appealing to search engines. This in turn improves the ranking and enables the website to appear among the top ranking websites on search engine result pages.
SEO techniques can be classified into two groups:
On page SEO
Off page SEO
on page seo deals with aspects on your website that can be optimized for search engines. Off page SEO involves aspects on other websites on the internet that can be optimized to improve the ranking of your website on leading search engines. It’s important to understand the difference between on page and off page SEO.
On page SEO
On page SEO is what you do on your own website or blog in order to enhance the traffic. It is the first thing that every webmaster should look into. On page optimization needs constant revision of the site in order to improve and maintain the ranking. In this technique, the role of keywords or key phrases that the user might type has a prominent position. It includes headings, page titles, domain names and images. But all these elements have to be search-engine friendly. The size of the site should not be too large or too small. It should have genuine, interesting and relevant content. The main components involved in on-page optimization are listed below:
Title of the page
Meta description and tags
Image and pictures
URL structure and domain information
User-friendly navigation and quick loading
Fresh and quality content
Optimized external and internal links
Let us consider some of the important on page optimization techniques:
The most important web optimization element is the title tag. The title tag should be a short but descriptive one, which will help the visitors learn more about you and your business. The title tag is indexed on the search engines, so the title tag has greater importance than other components. Your title should be good enough to attract users looking for specific information.
Meta tag is a short description about your website, its focus areas and the services you provide. In the Meta tag it’s important that the title, keyword and descriptions written are distinct from other sites.
Content writing is a very important feature to drive more traffic to your site.Regularly updating your content with fresh information, and appropriate keywords and phrases increases the ranking of your site. Good content is important for your articles, newspaper, blogs, and press releases as well.
Adding keywords to your site is important but keyword stuffing can make your site unreadable.
Proper link building improves your site’s quality. There should be effective external and internal links to secure high-ranking in search engines. The link should be taken from a genuine and unique site.
Image optimization can make your site unique but it should be done according to certain criteria. The first one is the file size and loading speed of an individual image and the second is proper file naming and optimization. Search engine spiders can only read text and not images, so special tags are used to make them comprehensible to search engines.
Off page SEO
Unlike on page optimization, off page depends on another web page to improve your site or blog. Off-page optimization deals with link building factors. It’s an ongoing process and needs regular new links that are given priority by search engines. In this technique if you obtain a high quality link, then your site can rank higher. Strategic link building increases the traffic to your website and its position in Google.